2015 may be brand spanking new, but your team can hit the ground running with sophisticated, fully developed marketing tools to handle whatever the New Year brings. Even if you’re coming out of 2014 struggling with disparate, manual processes, lagging KPI reports or off-target revenues, a new year can bring measurable marketing results when using Microsoft Dynamics CRM 2015.
As we enter the midway point of the second decade of the 21st century, you can usher in your department’sability to plan, execute, and measure campaigns easily, from start to finish, at a granular level, with routine tasks automated to free up your employees’ time for other vital campaign work.
How, exactly, will 2015 look different for you thanks to the latest version of Microsoft Dynamics CRM?
- Marketing Resource Management of projects, job management with external vendors and internal stakeholders; assets and media – planning, buying and performance across publishing, broadcasting, billboards and more.
- Budgeting & Performance with numerous reports for a full picture.
- Marketing Execution: minimise risk, control costs, track performance and ROI.
- Multi-channel Campaigns: automate activities across channels; track spending across all channels, and track budgeted and spent amounts.
- Lead Management and Scoring: Lead performance by tracking lead generation across time, lead priority and lead status.
- Sales and marketing Collaboration: Ensure that both departments share the same view of customers and prospects, via their own dashboard lenses.
- Social Media Marketing including sentiment analysis and cross-platform consistency.
- Marketing Analytics: for true visibility into campaign ROI.
All of this from one convenient place – your team members’ dashboards in CRM.
So when your CMO asks you to find a better way to drive campaign conversion, you’ll have the right technology to make that happen. (And your CMO will see how just much value there is in the marketing department!) Now you can’t wait to get back to the marketing team after the holidays, right?
What is your 2015 shaping up to be?