Customer expectations are rising and will continue to do so at a rapid rate. The result of this is that more and more pressure is being placed on organisations to meet these rising expectations. Customers are no longer influenced on price and product alone, they are also highly influenced by the emotional experience they have with an organisation.
One of the significant contributors to the customer experience is ease of doing business. Today’s customers are often time poor so they want us to acknowledge that their time is important by making interactions with our organisations as effortless and seamless as possible.
First contact resolution involves resolving a customer’s need on first contact. If a customer has an issue or question, they want to contact you once and only once. If they have to contact you again, chase for an answer or repeat themselves then this can quickly become a source of irritation and frustration leading to a negative service experience.
First contact resolution is therefore linked to customer effort and can be a powerful way to improve customer loyalty and satisfaction.
Harness Your Organisational Knowledge with Dynamics 365
Knowledge sharing and knowledge management are important factors in increasing First Contact Resolution. By giving employees access to the right information at the right time it will empower them to deliver fast, informed and effective solutions for customers.
Dynamics 365 allows you to capture and share knowledge via Knowledge Base. Knowledge Base is a library of information that can be set up and accessed by users. It might contain things such as installation instructions, frequently asked questions, policies & procedures, product datasheets, terms and conditions etc. You can also embed videos and images in the Knowledge Base.
Each piece of knowledge can be created as an individual Article which can categorised into different subjects and given keywords to make searching nice and easy. When you create an Article you can:
- Review and approved it before it is published and made available to everyone
- Give it a version number
- Give it an expiration dates
All of this functionality helps to minimise the danger of out of date information being given to customers.
In addition to the above, when a new query or issue (Case) is logged in Dynamics 365 users can search the Knowledge Base for Articles that may help them to resolve it first time (as illustrated below).
Dynamics 365 also encourages knowledge sharing and collaboration by giving users the ability to link the knowledge article to Cases to help anyone else that may encounter similar Cases in future.
Using the combination of Cases and Knowledge Base can act as a key driver for continuous service improvement. It allows you to analyse and understand which types of queries or issues you can resolve first time and which you can’t. You can then work on bridging the gaps in knowledge by adding more articles to your Knowledge Base.
Benefits of Harnessing Your Knowledge
Knowledge is one of the most valuable resource in today’s competitive environment. Dynamics 365 offers you the ability to quickly and effectively build a central Knowledge Base which can be used to empower your staff to provide fast, informed and effective solutions that will ultimately delight customers.
The benefits that this can bring to your organisation are huge and include:
- Improved efficiency and productivity
- Cost savings
- Reduced training needs
- Better decision making
- Competitive advantage
- Preserve existing knowledge to prevent any single point of failure
- Increased employee satisfaction
- Stimulates creativity and innovation
- Increased customer loyalty leading to increased growth and profitability
If you’d like to know more about how Dynamics 365 can help transform the customer experience in your organisation please visit our website www.tecman.co.uk